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Creating a Social Media Strategy for Your Business

There has been a huge upsurge in the use of social media over the last few years, and ignoring it can be a major mistake for your company. Whether you’re just starting up or are an established small to medium-sized business, social media is an essential component for any organization. If you are looking to increase your brand awareness, improve sales, and expand your professional network, it is crucial that you build the right social media engagement strategy that meets your business goals.

Here are some suggestions in creating a social media strategy for your business that will get you in the social media game.

Start With the Big Three

Before you take the big social media plunge, you’ll need to figure out where to swim. It might be tempting to jump on every “hot” platform that’s trending these days, but starting off with too much too soon can be overwhelming—not to mention a waste of valuable time. Many social media experts agree that it is probably best to stick to the most trafficked sites—Facebook, Twitter, and LinkedIn. After you get a handle on the three main players, you can then build your social media presence on other social networking sites like YouTube, Instagram, and Pinterest.

Share Valuable Content

To use social media successfully, you will want to share content this is of value to your readers. Most content isn’t doing its job properly if it fails to persuade visitors to take the right action. Before you even begin to create you content for your brand marketing strategy, you will need to ask yourself what is in it for the customers. If you want to provide clients with links to your website, offer news about your company, products, services, or post some glowing testimonials, make sure your content focuses on the benefits to the readers.

Begin Networking

If you want to reap the advantages of social media, you have to use social media. It’s as simple as that. The good news, however, is that it is not as difficult as you may think. Remember, social media is a two-way conversation. Whatever network you use, you should be actively following experts, marketers, companies, and publications in your industry. Spending some time each day to retweet their articles, like their posts, and comment on their blogs will have your followers paying back the favour to you in no time.

By selecting the right platforms and practices, and carefully planning your approach to content, you can ensure your use of social media will reinforce your business strategy.

At Safe Harbour, we provide a wide variety of IT solutions for all your social media needs.

For more information about how to protect your social media strategy execution, contact us today!