Top Technology Strategies to Boost Your Business in 2018
Modern technology is a wonderful thing, and as it continues to grow and develop, it constantly provides us with new tools to do our jobs better and more efficiently.
Sometimes, however, in addition to all the advantages that new technology offers, it also brings some confusion. What would work best for your business? What should you do first? What does the tech even do?
Take a look at some of the ways that you can put technology to use in your business for 2018 and beyond.
Technology Strategies for Your Business in 2018
Adopt a Paperless Office
Going paperless whenever possible is becoming increasingly popular, and with good reason. Aside from the actual savings on the cost of paper and the need for storage space, moving your projects into the cloud benefits you in a number of other ways.
Going paperless allows your employees to communicate and collaborate more easily, and allows you to find and track information quickly, making the details that you need available with a simple search and click.
Many tools are available to help you go paperless, allowing for an improved work flow, greater efficiency, and a greener environment.
Helping you go paperless is not the only thing that the cloud can do for you. Making use of the cloud allows you to effectively bring your office with you on the go and allows you to hire a remote workforce if desired. It may also be used by your clients to access data as needed.
Additionally, if you have ever had the misfortune of losing paper documents to fire, flooding, or some other disaster, you are probably aware of the benefits of cloud storage to protect your vital information.
Internet-Based Finance for your Business
Many new options have appeared over the years to help grow a business, whether it be crowdfunding and Kickstarter, or the use of Paypal’s new credit-check free loan option. Technology is allowing for new and creative ways to fund campaigns that will spur growth and finance your expansion.
Social Media Tools
Social Media is not to be underestimated and should never be overlooked. Creating an online presence and building your brand should be seen as necessary, not optional. Your online presence will allow you to engage your customers in order to build a stronger relationship, and it will also allow you to reach new prospects.
While you certainly don’t need to be present on all forms of social media, find those that work best for your business and develop your online brand.
The Mobile Market
With more and more users accessing the internet via their mobile phones, it’s imperative that you have a mobile-friendly site that is clean, simple, and easy to use.
Ensure that your site is responsive to mobile devices and clear enough to read on smaller screens so that your current and prospective customers can easily navigate your site on the go.
Update Your CRM
Customer Relationship Management (CRM) is an important technology that helps you manage your company’s relationships and interactions with current and potential customers.
New technology is designed to help make tracking the customer journey much smoother. Improve the way you guide customers through their dealings with you, whether on mobile, IoT, or using Subscription as a Service (SaaS).
Upgrade Your Cash Registers
If you are working in a traditional brick-and-mortar shop, consider upgrading to a mobile payment system, which can improve your means of processing sales and collecting fees.
Android and iPad systems and apps work well with other cloud-based solutions and are compatible with your favourite bookkeeping methods and programs. Starting up is low in cost, making this an excellent means of integrating new tech into your business in 2018.
Better Use of Data to Drive Your Marketing
Tracking your efforts and properly analyzing the data will help you ensure that your efforts are being well-spent to reach the right audience. By analyzing who is receiving– and opening– your emails, and by tracking your audience on Facebook, Twitter, and other social media, you will be able to use data to guide your marketing efforts. Improved marketing, in turn, leads to a better ROI by allowing you to more effectively reach your target audience.
New technology continues to improve the ways that you can reach your customer and helps them reach you in return. Most of all, it will give you the tools you need to increase your efficiency and help your business grow, not just in 2018, but in years to come.
To help your business grow in 2018 and beyond, contact Safe Harbour today!