Mistakes That Can Ruin Your Good Reputation Online
Online Reputation Management Tips
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently,” Warren Buffet once said.
In this era of high-speed internet, however, it can take just seconds to ruin a company’s reputation. Neglecting to properly manage your online presence can jeopardize customer trust, harming your brand and your business. Here are some online reputation killers you need to steer clear of at all costs.
Choosing The Wrong Person to Create Your Content
Selecting the wrong person to handle your online content can be a deal breaker for many businesses, causing a serious reputation risk. Think about it—the person in charge of your social media accounts is responsible for speaking on your brand’s behalf. It is vital that whoever is creating your content follows strict company guidelines, producing high-quality content that is professional and appropriate each and every time.
Ignoring or deleting negative comments can quickly come back to haunt a company, turning a good reputation bad, really quickly. If customers feel that you’re dismissing their concerns and not taking them seriously, they may post damaging complaints about your business across a wide spectrum of platforms, leaving you with an unwelcome reputation impression that can be almost impossible to recover from. It is always a good idea to reply to customers as quickly as you can. By opening up the lines of communication, you could transform a complaint into a customer service opportunity, creating a positive learning experience for everyone.
Being Tagged in Embarrassing Photos
Allowing yourself to be tagged in questionable photos can have serious consequences to you and your company. All it takes is just one humiliating picture or inappropriate video to annihilate your online reputation. To avoid suffering a similar fate that has plagued so many high-profile people, business owners should conduct themselves accordingly whenever cameras are present.
Misrepresenting Your Business
As tempting as it might be, exaggerating the truth or being flat out dishonest can quickly and irreparably destroy your professional reputation. Whether it’s to build your traffic, increase subscribers, or attract customers, there is always a risk that lying will catch up with you, reducing your online reputation to rubble. At all times, it is best to represent yourself accurately online by being upfront and transparent.
Putting these practices into action will go a long way to helping you maintain a positive public image. For comprehensive online management tips, contact us today.