10 Ways to Boost your Facebook Security
Local small businesses are always looking for new ways to become visible to their audience. And in recent years, Facebook has become an excellent tool for them to use, with a wide reach and low cost. Seventy percent of those local businesses who have expressed an interest in online marketing have started using Facebook for that purpose, increasing from 50 only a year earlier.
Local businesses have not only been using Facebook to reach their audience; some have used it to make actual sales by enabling shopping on their page.
Unfortunately, as much as Facebook has been attracting legitimate businesses, it has also caught the attention of cybercriminals, who are drawn to the more-than 500 million potential targets.
Security is taken seriously by Facebook, and they offer their account administrators a variety of tools to help them out. They also spend a great deal of time and effort publicizing the potential dangers that users might come across, such as certain links and invitations that the user may open, or questionable invitations that they may accept. Unfortunately, while these threats to users are well-known, the dangers faced by business accounts are less obvious.
Risks Faced by Businesses on Facebook
Companies can suffer serious damage if their Facebook account is breached, such as the theft or exposure of sensitive information. This can result in the violation of user privacy contracts, and seriously eroded customer confidence.
Some of the most common threats that a Facebook business account may encounter include:
- Malware that infects an account and gives hackers the ability to take over an account
- Malware infecting links and ads on the Facebook page
- Confidential information leaks due to employee posts
- Employees or administrators misusing information from visitor posts
Facebook pages, therefore, require the same attention to security that you give your business network, by following several different strategies that can help protect your account.
Here are some tips to improve your Facebook safety:
- Your Facebook page should state policies on visitor use, and what they can expect in terms of privacy.
- Monitor visitor activity and enforce your policies. Make links available to report inappropriate activity such as spamming, or scams.
- Assign two or more administrators who will monitor and respond to Facebook policy changes.
- Enable the security feature that informs you when administrators access the account.
- Use an internet firewall that offers web threat protection. This can authenticate administrator access according to IP address. It can also block ads with malware.
- Review admin activity on a regular basis. Remove admins that are not active, or not needed.
- Update admin passwords every 3 to 6 months, ensuring they are strong ones.
- Require admins accessing your account remotely to do so in a VPN session.
- Have a clear policy regarding how employees are expected to interact with visitors and use their information. Ensure that this policy is understood by all and be sure to enforce it.
- Train your employees to recognize and report when there is a security issue, such as sensitive information being shared.
Just as with your own business network, take care to follow the necessary steps to protect your Facebook page and those who visit it.